A slow motion look into the aesthetics of trail running combined with South African produced gear that athletes love and trust. Read More
A technical product commercial highlighting the key features of First Ascent’s new 3 in 1 modular jacket range.
A technical product commercial highlighting the key features of First Ascent’s new ARX Adventure racing pack range.
A fast paced product commercial highlighting the key features of First Ascent’s new Amplify sleeping bag range.
It’s been almost a year long project, with many hours and multiple locations. Finally the First Ascent #bethefirst campaign has come to a head with the launch of the final two videos [Part 3 – Hike and Part 4 – Ride], as well as a behind the scenes edit where you meet the athletes, and finally a competition video inviting the public to submit their entries.
This series really showcases the full spectrum of a Retroyspective production. Read More
#bethefirst [part 2 – Run] a visual depiction and insight into of the true essence behind the brand. Following a first Ascent athlete to the top, to be the first and to understand the strength and willpower it takes to truly succeed. This is part 2 of a series of short films, stay tuned to the #tag campaign to see more…
CREDITS
Runner – Brett Wood
Director — Kirsten Gerber
Aerial camera — Graham Newton
DOP – Troy Davies
Edit/Production – Retroyspective
#bethefirst [part 1 — CLIMB] a visual depiction and insight into of the true essence behind the brand. Following a first Ascent athlete to the top, to be the first and to understand the strength and willpower it takes to truly succeed .
This is part 1 of a series of short films.
CREDITS
Climber – Gosia Lipinska
Director — Kirsten Gerber
Rigging — Cobus Liebenberg
Camera assist/rigging – Olaf De Wet
Aerial camera — Graham Newton
DOP – Troy Davies
Edit/Production – Retroyspective