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First Ascent

#bethefirst – full campaign

By | First Ascent | No Comments

It’s been almost a year long project, with many hours and multiple locations. Finally the First Ascent #bethefirst campaign has come to a head with the launch of the final two videos [Part 3 – Hike and Part 4 – Ride], as well as a behind the scenes edit where you meet the athletes, and finally a competition video inviting the public to submit their entries.

This series really showcases the full spectrum of a Retroyspective production. Read More

Be The First – Run

By | First Ascent | No Comments

#bethefirst [part 2 – Run] a visual depiction and insight into of the true essence behind the brand. Following a first Ascent athlete to the top, to be the first and to understand the strength and willpower it takes to truly succeed. This is part 2 of a series of short films, stay tuned to the #tag campaign to see more…

CREDITS
Runner – Brett Wood
Director — Kirsten Gerber
Aerial camera — Graham Newton
DOP – Troy Davies
Edit/Production – Retroyspective

Be The First – Climb

By | First Ascent | No Comments

#bethefirst [part 1 — CLIMB] a visual depiction and insight into of the true essence behind the brand. Following a first Ascent athlete to the top, to be the first and to understand the strength and willpower it takes to truly succeed .

This is part 1 of a series of short films.

CREDITS
Climber – Gosia Lipinska
Director — Kirsten Gerber
Rigging — Cobus Liebenberg
Camera assist/rigging – Olaf De Wet
Aerial camera — Graham Newton
DOP – Troy Davies
Edit/Production – Retroyspective